Research - Music History

Source: http://www.timetoast.com/timelines/the-history-of-the-music-video--4

Research - Different Genres

Rock Music: This music genre originated in the rock and roll era of 1950s. The vocals are accompanied by guitar, drum and bass. This type of music has several sub genres, such as hard rock and metal rock.

Gavin DeGraw - I Don't Want To Be



Hip-hop Music: Hip-hop music always includes the use of instruments such as guitar, violin, piano, bass and drums. In this type of music, the bass is the main instrument. This music shows a heavy influence of Jamaican music. The roots of the music are found in African-American and West African music. It was first played by a group of traveling singers and poets of West Africa.

The Black Eyed Peas - Meet Me Halfway

 

R&B Music: (an abbreviation of "Rhythm and Blues") A music genre that combines elements of pop and hip hop. It is used to describe a style of African-American music originating after the disco in the 1980s. It combines elements of rhythm and blues, pop, soul and hip hop.

Rihanna - Take A Bow

 

Trey Songz - Already Taken

 

Country Music: A popular American musical style that began in the rural Southern United States in the 1920s. Country music often consists of ballads and dance tunes with harmonies accompanied by mostly string instruments such as electric and acoustic guitars and harmonicas. The term country music gained popularity in the 1940s.

Taylor Swift - Our Song

Pop music: (an abbreviation of "popular") It is originated in its modern form in the 1950s. These are generally short-to-medium length songs and are written in a basic format (often the verse-chorus structure). Also has repeated choruses, melodic tunes and catchy hooks. Pop music normally uses electric guitars, drums and bass for instrumentation. Pop music is generally thought of as a genre which is commercially recorded and desires to have a mass audience appeal.

Carly Rae Jepsen - Call Me Maybe

Research - Music History

Thirty years ago, music video used to be less important then it is nowadays. MTV (Music Television) was the phenomenon that gave so much power and importance to the music video. MTV started broadcasting in 1981 in the USA and it marked the beginning of the music video's ruling over the music industry. The first video ever played on MTV was 'Video Killed the Radio Star' by The Buggles. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, music video began to play an important role in artists' careers. It is considered that even Madonna's career has been greatly influenced by her videos that presented a sexy, appealing look of the artist. Some experts say that Madonna has been inspired by the image that the actress Greta Garbo has used in her silent movies. MTV has been highly controversial: some saw as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities. Nowadays, the music video is as important as the song itself, sometimes even deciding the success of a song or artist.

Source: http://EzineArticles.com/85854

Research - History of Music Videos

I found this whilst searching about music videos, it shows where they started from and where they have reached.
Source: http://www.myspace.com/pages/the_history_of_music_videos

Main Task Brief

A promotion package for the release of an album, to include a music promo video, together with:
- A cover for its release as part of a digi pack (CD/DVD package)
- A magazine advertisement for the digi pack (CD/DVD package)